FAQ Topic: Branding & Positioning

Question:Can you "position" yourself too strongly in the market?
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Question:What is a positioning statement?
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Question:How do I construct a positioning statement?
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Question:What is a brand platform?
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Question:How do I know my company's brand platform is a good one?
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Question:Where can I find a solid overview of branding?
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Question:What is a brand extension?
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Question:What are the benefits of a brand extension?
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Question:What are the costs to a brand extension?
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Question:How do I decide whether or not to extend my brand to a new product?
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Question:What is co-branding, and what are some examples?
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Question:Does every company need to brand itself and its products?
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Question:What dangers and advantages are brought about by branding in a global marketplace?
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Question:What's the difference between a luxury brand and a prestige brand?
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Question:What is a USP and is it different from a positioning statement?
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Question:Does the term "branding" mean anything more than just making the consumers aware of a brand name?
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Question:What’s the difference between viral and referral marketing?
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Question:How do I know if my brand name is distinctive?
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Question:How do you manage a brand portfolio?
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Question:How do I go about Friendship Branding?
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Question:What is a brand?
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Question:What's a tag line and how is one created?
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