| Question: | I have a very limited budget, but my marketing organization needs an overhaul. What can be done? |
| Answer: | Here are five basic low- or no-cost initiatives you can pursue to shore up your marketing organization: 1. Adjust your business network 2. Build relationships with the media 3. Maintain your house list (your list of prospects and customers) 4. Use your house list--and share it 5. Creat a (real) email newsletter For specifics on each of these initiatives, and how do undertake them, please see Ten Fundamentals that Matter More than a Big Budget |
