Question:I've got a new marketing initiative underway--how do I best prepare for its success?

Answer:There are 5 basic initiatives you can take to prepare for the renewed success of your marketing initiatives:

1. Map your sales pipeline
2. Update your website
3. Audit your marketing assets
4. Create a communications guide
5. Develop a sector intelligence log

For details on each of these, and more on what really matters when developing your marketing strategies, see Ten Fundamentals that Matter More than a Big Budget, Part 2