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Customer Relationships: See all 1944 items

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Customer Relationships online seminar broadcasts from the best minds in marketing

Be sure to check out our Upcoming Online Seminars. Tune in LIVE or watch the recordings at any time.
  • How to Build a Lean, Mean Content Marketing Machine
    Broadcast on Nov 24, 2015 with Yoav Schwartz
    Join us for this free seminar to learn how to identify, vet, and get buy-in for the right content marketing solution—one that fits your unique business needs. Sponsored by Uberflip more
  • Mobile Warming: Innovative Strategies for Mobile Engagement
    Broadcast on Nov 10, 2015 with Casey Chang, Liz McLemore
    Join us for this free seminar to discover the biggest opportunities for engaging consumers via mobile, and steps to take to get started building your mobile strategy today. Sponsored by Experian Marketing Services more
  • Event Insights and ROI: Improving the Attendee Experience Through Feedback
    Broadcast on Oct 27, 2015 with Mike Phillips, Meg Stensrud
    Join us for this free seminar to discover how to create an event feedback program that allows you to make real-time decisions that have an immediate impact on attendees, sponsors, and other event stakeholders. You'll discover how to build a framework that will allow your business to understand your customers' wants and needs, and exceed their expectations. Sponsored by Inquisium by Cvent more
  • Boo! Why Content Marketers Shouldn't Be Spooked by Data
    Broadcast on Oct 6, 2015 with Matthew T. Grant, Jessie (Zubatkin) Coan
    Join us for this free seminar to learn what data you need to understand your buyer's journey, how data can help you map your content to that journey, and how data allows you to prove what content is a success and what isn't. Sponsored by Aberdeen Group more
  • Emma's B2B Guide to Beating the Holiday Inbox Rush
    Broadcast on Sep 29, 2015 with Jamie Bradley
    Join us for this free seminar to learn how to craft messages that won't get buried during the hustle and bustle of the season. By mapping out your plan of attack now, you'll set yourself up for success faster than you can say "Turducken." Sponsored by Emma more
  • Delivering Personalized Experiences With a 360° View of the Customer Journey
    Broadcast on Sep 22, 2015 with Patrick Lu, Jeff Morris
    Join us for this free seminar to discover how to use cross-channel analytics to glean insights into your customer's journey. You'll discover how to turn those insights into personalized experiences that will effectively influence your customers' path to purchase. Sponsored by GoodData more
  • Three Secrets to Measuring Marketing's Impact on Revenue
    Broadcast on Sep 15, 2015 with Bryon Grant
    Join us for this free seminar as we reveal three secrets to effectively measuring marketing's impact on revenue. You'll learn how to pull all your data together to prove the worth of your campaigns and ensure your seat at the strategy table. Sponsored by Silverpop, an IBM Company more
  • Capturing Customers: How to Transition From Product Promoters to Trusted Advisers
    Broadcast on Jun 18, 2015 with Carla Johnson This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll talk about why marketers need to change their approach to capture and keep buyer attention. You'll learn how to transition your marketing from being product-centered into thought leadership centered, and ultimately, how to establish yourself as a trusted adviser within your industry. We'll also share the tactics that the best B2B brands are using to do exactly this. more
  • The Art of Retention: How to Create Customers for Life
    Broadcast on Jul 17, 2014 with John Morgan This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn how to implement key strategies that will increase brand loyalty with your current customer base, so you don't have to constantly chase down new prospects. You'll walk away with an action plan to ensure your customers look forward to doing business with you again. more
  • MarketingProfs University: Talk Savvy—Smart Communication for a Social World
    Broadcast on Jun 12, 2014 with Amber Naslund This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll get an insider's look at what's changed, find out what truly great online communication looks and feels like, and learn how to ensure you're "talk savvy" in today's constantly shifting social web. more
  • The Remarkables: How to Win with Word-of-Mouth Marketing
    Broadcast on Oct 24, 2013 with Julie Szabo, Darren Barefoot
    In this PRO seminar, you'll learn what makes up a remarkable campaign and what role of word-of-mouth plays in campaign creation and success. more
  • Take on the World: Compete Globally with Customer Experience Management
    Broadcast on Oct 17, 2013 with Liz High
    This PRO seminar is not just relevant for the global marketer, as you'll also learn how customer experience innovation in one market propels a company's competitiveness and growth across the globe. more
  • How to Avoid the Pitfalls of a Bad RFP
    Broadcast on Oct 3, 2013 with Cal Harrison This online marketing seminar received 3.5 star(s)
    This PRO seminar will help consultants and other professionals to understand their options when faced with a bad RFP, explore how to overcome the most common problem areas, and how to maximize their chances for success if they choose to proceed. more
  • How to Create a Monster Fan Base
    Broadcast on Apr 25, 2013 with Jackie Huba This online marketing seminar received 5 star(s)
    This PRO seminar will share seven of Lady Gaga's success lessons that can be applied to any brand. Be sure to tune in, and learn how to build a strong and loyal base! more
  • How to Harness Big Data for Your B2B CRM Efforts
    Broadcast on Dec 13, 2012 with Cyndi W. Greenglass This online marketing seminar received 3 star(s)
    This PRO seminar will teach you all about big data and provide you with a road map that you can use to capitalize on the opportunities it presents. more
  • Sales Messaging That Closes the Deal
    Broadcast on Jun 21, 2012 with Tim Riesterer This online marketing seminar received 5 star(s)
    Discover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you. more
  • MarketingProfs University: Understanding and Engaging Today’s Connected Buyer
    Broadcast on Jun 7, 2012 with Tony Zambito This online marketing seminar received 3.5 star(s)
    This PRO seminar and first class of MarketingProfs University's Digital Advertising Academy will get you inside the minds of your buyers and cover why understanding them is the first step to successful branding, marketing, and demand generation. more
  • Engaging with Customers 140 Characters at a Time
    Broadcast on Apr 26, 2012 with Scott Monty This online marketing seminar received 4.5 star(s)

    Twitter can be a very difficult platform to master. It takes time, practice, patience, and gumption. In this PRO seminar, you'll learn how to effectively take advantage of this social platform in a way that will yield positive results for your brand.

  • Cognitive Surplus: How Sharing and Collaboration Can Benefit Marketers in a Connected Age
    Broadcast on Apr 19, 2012 with Clay Shirky This online marketing seminar received 4.5 star(s)
    In this seminar, Clay Shirky will show you how to tap into your customers' cognitive surplus by providing a platform for customer collaboration—and how this collaboration can turn into big positive results for your business. Plus you'll discover how you, as a marketer, can become more valuable to your company through the insights you gain by fostering this collaboration. more
  • MarketingProfs University:  Developing an Email Strategy That Keeps People Connected
    Broadcast on Mar 15, 2012 with Morgan Stewart This online marketing seminar received 5 star(s)

    This PRO seminar and first class of MarketingProfs University's Email Marketing Master Course will identify the critical strategic elements for successful email programs, tie those elements to your specific business objectives, and demonstrate how to continually optimize your email program based on customer feedback.


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Customer Relationships marketing guides and reports for the busy professional

  • Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
    MarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
  • Influencer Marketing Success Stories
    Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
  • Research Spotlight: Twitter
    A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
  • Social Media Integration Success Stories
    Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
  • Website Conversion Success Stories
    Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
  • Mobile Marketing Success Stories
    Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
  • Facebook Success Stories
    When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
  • Social Media ROI Success Stories
    Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
  • Customer-Centric Innovation: How Companies Engage Customers in Product Development and Radical Innovation
    Engaging your customers can help increase satisfaction, loyalty, and brand awareness. This research report will help you understand the role of customers in product development.
  • Email Success Stories: How 11 companies are pushing the (electronic) envelope
    Propel your email marketing efforts beyond the subject line. Read Email Success Stories: How 11 companies are pushing the (electronic) envelope to learn how to convert your emails into money-making machines.
  • Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a Time
    Twitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
  • The Obama Playbook: How Digital Marketing and Social Media Won the Election
    Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
  • Web 2.0 Marketing Guide
    Here's a straight shooting guide on how Web 2.0 can help you grow your business
  • E-Newsletter How-To Guide
    The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
  • SWOT Analysis How-To Guide
    This comprehensive, step-by-step how-to guide will help you assess the position in the market of your product or firm, by identifying the product's Strengths and Weaknesses, by considering the potential Opportunities the product has in the marketingplace, and by assessing the potential Threats posed by either the competition or the marketplace.

Customer Relationships: See all 15 downloads

Customer Relationships: See all 145 items

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