Marketing Smarts Podcasts

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Marketing Smarts Podcasts: Most Recent

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Surrender to the Chaos of the Internet: The Atlantic's Bob Cohn on Marketing Smarts [Podcast]

by Matthew Grant

Content
The Atlantic magazine has made a highly successful transition to the digital world. To understand what has led to its digital success and uncover what content marketers might learn from its example, I invited Bob Cohn, the magazine's digital editor, to Marketing Smarts. more
A Passion for People: Intel's Ekaterina Walter Talks Entrepreneurial Success on Marketing Smarts [Podcast]

by Matthew Grant

Career Management
"All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel and author of Think Like Zuck told me during this week's episode of Marketing Smarts. more
Small Town Rules: Author Becky McCray on Marketing Smarts [Podcast]

by Matthew Grant

Social Media
"There will be times when your income is zero and you just might as well plan for that right now," Becky McCray told me. She is a resident of Hopeton, Oklahoma (population 30), cattle rancher, liquor store owner, and co-author (with Barry J. Moltz) of Small Town Rules, which, among ... more
Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast]

by Matthew Grant

Marketing Strategy
Stand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has a lethal sense of humor—and an uncanny ability to meld business sense and humor to both build an online audience and keep advertisers happy. Hear what he has to say. more
Marketing Smarts: Rhetoric and the Art of Persuasion

by Matthew Grant

Advertising
"Marketers understand what rhetoric's all about," says Jay Heinrichs, this week's guest on Marketing Smarts. Rhetoric is about changing people's behavior. And yet, to many, rhetoric is a medieval oddity, an ancient artifact more
Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]

by Matthew Grant

Social Media
Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes. more
Entrepreneurship and Women in High Gear: Author Amy Howell Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Career Management
Author Amy Howell talks about how professional women can use their personal networks to build their career, and the importance of cultivating genuine connections online and offline. more
Marketing Strategy for Colleges and Universities: 'Social Works' Author Michael Stoner Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Marketing Strategy
Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional channels, social media, and emerging platforms. more
Trolls, Jerks, and 'Civility in the Digital Age': Author Andrea Weckerle Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Public Relations
Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the Digital Age, explains how you can protect yourself when a situation turns ugly. more
Cause Marketing and Autism Awareness: Jason Falls of CafePress Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Marketing Strategy
Jason Falls of CafePress talks about cause marketing, Autism Awareness Month, and how businesses of any size can give back to the community. more
Personal Branding and 'Reinventing You': Author Dorie Clark Talks to Marketing Smarts [Podcast]

by Matthew Grant

Career Management
Dorie Clark talks about the concept of personal branding, the importance of producing your own content as part of a reinvention effort, and how one goes about finding and benefiting from work with a mentor. more
We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]

by Matthew Grant

Marketing Strategy
Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective on marketing and advertising, not to mention the role of the agency, in today's always-on, always-open business environment. more
Content, Customer-Centricity, and the Power of Data: Acxiom's Tim Suther on Marketing Smarts [Podcast]

by Matthew Grant

Customer Relationships
This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as "the original Big Data company"; FRONTLINE called it "one of the biggest companies you've never heard of." more
Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]

by Matthew Grant

Content
Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's a problem, argues Sam Ford. more
The Art of Marketing Operations: Steven Bushong of Disney ABC Talks to Marketing Smarts [Podcast]

by Matthew Grant

Marketing Strategy
Steve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on how marketing can and should work in today's complex media environment. more
How to Build a Testing Culture: Justin Rondeau of Which Test Won on Marketing Smarts [Podcast]

by Matthew Grant

Metrics & ROI
Testing your online campaigns, landing pages, forms, website, and so on can't be an every-now-and-again thing. Testing must be iterative and ongoing if it is to produce results. Which means, among other things, that your organization must institute a culture of testing. more
Moving From Attribution to Prediction: Jim Lenskold Talks ROI Metrics on Marketing Smarts [Podcast]

by Matthew Grant

Metrics & ROI
Demonstrating value is certainly a fine reason to measure our actions and their results. But discussing marketing measurement with Jim Lenskold during this week's Marketing Smarts podcast got me thinking that we may be thinking about the purpose of measurement exactly backwards. more
The Truth Is Unscripted: Adele Revella Talks Buyer Personas on Marketing Smarts [Podcast]

by Matthew Grant

Sales
"Buyer personas don't work if you make stuff up," Adele Revella told me during this week's episode of Marketing Smarts. "They work if you listen to customers first." But to gather real, actionable customer intelligence, you need to talk to actual customers. That can be challenging for two reasons. more
Everybody Makes Mistakes: David B. Thomas on Social Media Policies [Podcast]

by Matthew Grant

Social Media
David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive's Guide to Enterprise Social Media Strategy, discusses social media policies. more
We Are All in Sales: Daniel Pink Talks Selling on Marketing Smarts [Podcast]

by Matthew Grant

Sales
Dan Pink argues that selling (especially in the form of persuading or convincing someone to do this or that) is deeply embedded in our nature. "We need to move away from thinking of selling something as a kind of unnatural, scurrilous act," he insists. more
Put the Audience First: Sonia Simone of Copyblogger on Marketing Smarts [Podcast]

by Matthew Grant

Content
"Search engine robots—the last time I checked—do not have credit cards to buy your product," says Sonia Simone of Copyblogger Media. Which is why, she adds, "It makes more sense for us to look at SEO as a function of content, rather than content as a function of SEO." more
Content, Social, Sales, and Community: Highlights From a Year of Marketing Smarts [Podcast]

by Matthew Grant

Content
We covered a range of topics on the Marketing Smarts podcast in 2012. In this episode we share some highlights on creating compelling content, allowing social media to humanize your organization, building community, and navigating the sometimes tricky relationship between marketing and sales. more
Don't Let Data Drive, Let It Inform: Beth Kanter and KD Paine on Marketing Smarts [Podcast]

by Matthew Grant

Non-Profit
Beth Kanter and Katie Delahaye (KD) Paine, authors of Measuring the Networked Nonprofit: Using Data to Change the World, discuss performance metrics and nonprofits. more
Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts [Podcast]

by Matthew Grant

Career Management
C.C. Chapman, co-author of Content Rules, has a new book out, Amazing Things Will Happen, which is a collection of short pieces, lessons, and observations intended for "anybody out there," C.C. says, "who may be stuck in a rut or maybe just not doing exactly what they wanted with their ... more
To Grow You Must Change: John Jantsch on Marketing Smarts [Podcast]

by Matthew Grant

General Management
John Jantsch believes that if businesses are to grow, they need to be ready, willing, and able to change. To navigate and instigate such change, business leaders need a clarity of purpose and they need to set big, audacious goals. more