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Premium How-To Articles

How to Foster 'Workable Wondering' to Harness... by Gerald Zaltman and Lindsay Zaltman
Five Paid-Search Best-Practices by Jeannette Kocsis
Bringing New Color to the Gray World... by Jonathan Kranz
Six Approaches to Marketing in Tight Economies by Jim Lenskold
How to Avoid Underachievement: Set Goals Only... by Dr. Dan Herman
The Four Keys to Referral Success by Michael Beck

Exclusive Case Studies

How a Diving Equipment Retailer Leveraged Targeted...Divers Direct
How Travel Channel Effectively Engaged More than...Travel Channel
How New Media Helped Auction Direct USA...Auction Direct USA
How Intrigue and Personalization Helped a Marketing...Babcock & Jenkins
How HP Boosted Product Sales 84% by...Hewlett-Packard
How a Nonprofit Used New Banner-Ad Technology...The Blue Cross

Online Seminars

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Content Marketing: How to Position Your Company... Dec 4, 2008 with Joe Pulizzi
YouTube for Business, Part 1: Making YouTube... Dec 11, 2008 with Michael Miller

Mobile Marketing: How to Harness the Power... Nov 20, 2008 with Michael Foschetti
Twitter Like You Mean It: The Right... Nov 13, 2008 with Alan Wolk

Templates and Guides

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Lead Generation How-To Guide
Web 2.0 Marketing Guide
Blog Marketing Guide
Marketing Strategy Guide
Direct Marketing How-To Guide: Your Template for Optimal Media Selection for B2B Marketing

Benchmark Research

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Benchmark Research: Marketing in the Economic Crisis
Email Marketing Benchmark Report 2008
B2B Lead Generation: Marketing ROI & Performance Evaluation Study
B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 Media