MarketingProfs This Week: 10 October 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: 20 Email Marketing Tips to Boost Engagement and Readership
2.	#SocialSkim: All about Twitter Moments, Plus 11 More Stories in This Week's Roundup
3.	Podcast: How B2B Brands Can Rock Social: Eric T. Tung on Marketing Smarts
4.	PRO NEW How-To Guide: Post-Mobilegeddon Survival Guide: Heeding Google's New Rules
5.	Survey Says: 2015 Email Benchmarks by Industry
6.	My View: Why King Content Has Been Overthrown by Context
7.	Infographic: Moving Toward Mobile: The Future of Shopping Is on the Small Screen

Join us on October 13 for How to Generate Quality Leads With Webinars. From driving attendance and planning an engaging webinar, to successful follow-up techniques, you'll discover what it takes to attract quality leads and nurture them to conversion. Register today.

How-To

20 Email Marketing Tips to Boost Engagement and Readership

By Julia McCoy

Especially if you're targeting the twenty- and thirty-somethings who make up the core of the Millennial demographic, here's a handful of email marketing tips that will help you to boost engagement. Read More

Podcast

How B2B Brands Can Rock Social: B2B Marketing Forum Speaker Eric T. Tung on Marketing Smarts

By Kerry O'Shea Gorgone

Social media coach, consultant, and speaker Eric T. Tung discusses social media for B2B organizations, including why execs need to be present on social platforms. Read More

FOR PRO Members

NEW How-To Guide! The Post-Mobilegeddon Survival Guide: Heeding Google's New Rules

This 24-page guide will teach you how to optimize your website for mobile so that your home base can be badged "mobile friendly" and earn the search rank it deserves. Read More

Join us on Nov 13 for our free Mobile Marketing Virtual Conference. You'll get actionable tips and advice to improve your mobile marketing today. Register now.

Survey Says

2015 Email Benchmarks by Industry

By Ayaz Nanji

How do email campaigns' open rates, click-through rates, click-to-open rates, and unsubscribe rates vary by industry? Read More

Quick Take

#SocialSkim: All about Twitter Moments, Plus 11 More Stories in This Week's Roundup

By Angela Natividad

Get the full story on Twitter Moments and how you can use it to your advantage. Also: Facebook's new grading system for mobile in-app ads, mobile- and Millennial-friendly infomercials, sponsored Snapchat Lenses, the 2016 B2B Content Marketing report, and much more! Read More

My View

Why King Content Has Been Overthrown by Context

By Marie Huitsing

Marketers produce endless amounts of content, but if it's not delivered at the right place at the right time, it's just clutter. Here's why context now matters more than content. Read More

event calendar

Oct 13	FREE Seminar—How to Generate Quality Leads With Webinars
Oct 15	PRO Seminar—Discover and Tell Your Business Story
Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops
Oct 27	FREE Seminar—Event Insights & ROI: Improving the Attendee Experience
Oct 29	PRO Seminar—Social Media & SEO: Tips for Successful Integration
Nov 13	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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