MarketingProfs This Week: 20 June 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Five Simple Ways to Make Your Press Release Stand Out
2.	#SocialSkim: Real-Time Google Trends, Plus Much More in This Week's Roundup
3.	Podcast: Books, the Ultimate Content Marketing: Wiley's David Palmer
4.	PRO How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix
5.	Survey Says: Marketers' Biggest Social Media Challenges
6.	Infographic: How Your Music Choices Affect Your Productivity
7.	My View: Seven Skills You Need to Land a High-Paying Digital Marketing Job

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How-To

Five Simple Ways to Make Your Press Release Stand Out

By Nash Riggins

For a lot of companies, finding PR success can be extraordinarily frustrating—especially when just starting out. But the good news is that it's actually fairly simple to get your brand name out there and in the media. Read More

Podcast

Books, the Ultimate Content Marketing: Wiley's David Palmer on Marketing Smarts

By Kerry O'Shea Gorgone

David oversees Dummies B2B and the For Dummies, Business, and Education product lines at Wiley. He explains how B2B marketers can use books and other content to make themselves indispensable to their audience. Read More

FOR PRO Members

How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix

In this 16-page guide, we'll explore the benefits of video marketing, the variety of video formats, and how to make video on a budget. We'll also look at how to use social media with video and strategies for cashing in on video. Read More

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Survey Says

Marketers' Biggest Social Media Challenges

By Ayaz Nanji

Marketers say measuring ROI is the biggest challenge they face with their social media efforts, according to a recent report from Simply Measured and TrustRadius. Read More

Quick Take

#SocialSkim: Real-Time Google Trends, Plus 14 More Stories in This Week's Roundup

By Angela Natividad

Find out about Google's redesigned Trends page, which ad campaigns might win Lions in Cannes this year, how to make millennial- and social-friendly infomercials, and why silent video's making a comeback. Skim to get the scoop! Read More

My View

Seven Skills You Need to Land a High-Paying Digital Marketing Job

By Avi Levine

Looking for a lucrative digital job? Here's a look at the top-rated skills you'll need, according to our recent study at Digital Professional Institute. Read More

event calendar

Jun 23	FREE Seminar—The Content Code: The Future of Marketing
Jun 30	FREE Seminar—Single Customer View: The Missing Link to Cross-Channel Success
Jul 9	PRO Seminar—The Zappos Story: Create and Sustain a Culture of Service
Jul 10	Virtual Conference—Demand Generation: 3 online sessions—FREE!
Jul 16	PRO Seminar—Reframe Your Media Strategy to Identify and Engage New Audiences
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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