The report was based on data from a survey of nearly 600 social media practitioners that was conducted in February and March 2015.
Some 60% of respondents say measuring ROI is one of the most challenging aspects of their social program; other top challenges include tying social activities to business outcomes (50% cite), developing a social media strategy (48%), and securing enough internal resources (40%).
The main social media marketing challenges vary little among companies of different sizes; when segmenting responses by small businesses (1-50 employees), midsize companies (51-1,000 employees), and enterprises (more than 1,000 employees), measuring ROI and tying social activities to business outcomes are significant challenges across all groups.
However, developing a social media strategy is a more common challenge for small businesses than for enterprises, and securing enough internal resources is a more common problem for larger companies.
The challenges also vary slightly depending on a company’s self-classified experience level with social media. Measuring ROI is a more common problem among organizations with significant social media experience, whereas developing a strategy is a more common challenge among companies without as much social media experience.
About the research: The report was based on data from a survey of nearly 600 social media practitioners that was conducted in February and March 2015.
Continue reading "Marketers' Biggest Social Media Challenges" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Social Media:
- How to Know Whether TikTok Is Right for You or Your Business: Wave Wyld on Marketing Smarts [Podcast]
- Video Ad Specs That Work Across Social Networks [Infographic]
- Does Using More Hashtags on Instagram Increase Views?
- Engagement Trends for Four Major Social Networks [Infographic]
- Creative Best-Practices for TikTok [Infographic]
- A New Approach to Social Media: Aaron Templer on Marketing Smarts [Podcast]