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In This Issue
+ How-To: Google's Knowledge Graph and SEO: Search Gets Smarter
+ Slide Show: How to Surf SEO's Ever-Changing Wave With Your Content
+ Podcast: You Are Getting Lead Qualification Wrong: Dan McDade
+ PRO Report: The Modern Market for Market Research
+ Survey Says: Social Campaigns on Tuesdays Earn Highest Engagement
+ Quick Take: 10 Reasons You Need a Mobile Site [Infographic]
+ My View: Using Social Media to Find a Job: Five Best-Practices
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How-To Google's Knowledge Graph and SEO: Search Gets Smarter
By Karl Fendelander
With its recent Knowledge Graph update, Google entered the realm of semantic search, which changes the way a search engine "thinks" about a search term. So what does Knowledge Graph mean for us? Read More
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Slideshow How to Surf SEO's Ever-Changing Wave With Your Content
Google's most recent algorithm changes—Panda and Penguin—have sunk many an SEO program. So how can you survive Google's algorithm riptide? Read More
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Podcast You Are Getting Lead Qualification Wrong: Dan McDade on Marketing Smarts
By Matthew Grant
"Most companies are either under-qualifying or over-qualifying leads," says PointClear's Dan McDade in this episode. He goes on to explain what he means and offers a three-point solution to the problem. Read More
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PRO PRO Report: The Modern Market for Market Research
You'll learn about key business issues of 2012 and common decision drivers, market research behaviors and attitudes, how businesses use market research effectively, and the role of intelligence data and CRMs in market research. Read More
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Survey Says
Social Campaigns on Tuesdays Earn Highest Engagement
There are good days to start a social marketing campaign, and there are better ones: Most Facebook campaigns are deployed on Fridays, but those deployed on Tuesdays generate the most customer engagement. Read More
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Quick Take
10 Reasons You Need a Mobile Site [Infographic]
Smartphones will be accounting for the majority share in mobile phone usage in America this year, so it’s easy to see that the future of the Web is mobile. No one can afford to ignore it. Read More
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My View Using Social Media to Find a Job: Five Personal Branding Best-Practices
By Dave Cutler
After being laid off, I turned to social media. My efforts, coupled with the resulting publicity in the mainstream media, brought a barrage of opportunities. I picked up these best-practices along the way. Read More
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