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MarketingProfs University: How to Effectively Generate and Manage Leads

James W. Obermayer
Matthew T. Grant
Thu., July 12, 2012 12pm ET (9am PT)
90 minutes
This online marketing seminar received 3.5 star(s)

Keeping the pipeline filled with quality leads is top of mind for every B2B marketer. How do you know if you're using the right techniques to capture viable leads at the right time?

This PRO seminar and first class of MarketingProfs University's B2B Lead Roundup course will show you how to set the stage for success by identifying your targets and basic metrics, establishing qualifying buying stages, generating demand, and nurturing and converting leads. You'll also learn how to effectively work with your sales department when it comes to handing off your leads.

BONUS! 10 lucky winners will be chosen at random to win a free copy of MPU course instructor Ruth P. Steven's book, Maximizing Lead Generation: The Complete Guide for B2B Marketers (Que Biz-Tech). To qualify, simply complete the short survey at the end of the live Q&A session.


James W. Obermayer is the founder of the Sales Lead Management Association and principal of Sales Leakage Consulting, Inc., a marketing and sales interim management consulting firm in Orange County, California. His career has been evenly divided between executive-level positions in both sales and marketing, and has written four books and more than 95 articles on sales and marketing management.

Who Should Attend?

This PRO seminar is for any professional whose role impacts revenue generation, including management-level employees in sales, operations, and marketing departments.

What Will You Learn?

  • How to generate demand
  • How to manage and nurture your leads effectively
  • How to best measure the effectiveness of your campaigns

About MarketingProfs University

How to Effectively Generate and Manage Leads is the first class in MarketingProfs University's B2B Lead Roundup course. This nine-class course is taught by award-winning experts who define industry standards to move the revenue needle every day. In just over one weeks' time, you'll take your lead development and nurturing programs to the next level with actionable advice, practical teaching, and easily implemented tactics. Register now for the complete course—PRO members save 40% on the $595 MPU rack rate.

As with all PRO seminars, How to Effectively Generate and Manage Leads is free to PRO members.

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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