MarketingProfs Today: 22 September 2018: MarketingProfs This Week

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In this issue

1.	How-To: The Complete Guide to Reddit Marketing
2.	Article: Succeed in 2019 by Personalizing and Automating Your Sales Content [Sponsored]
3.	Podcast: Zealous Campaigning for Zero Cancer: Colony Brown of ZERO on Marketing Smarts
4.	PRO On-Demand Seminar: Content Marketing for Humans in the Age of Robots
5.	Quick Take: Four Effective Techniques for Working With B2B Influencers
6.	Article: Your Three-Step Approach to Account-Based Marketing Success
7.	Survey Says: The Business and Industry Content Preferences of C-Suite Executives
8.	Infographic: The Power of Micro-Influencers

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How-To

The Complete Guide to Reddit Marketing

By Aleh Barysevich

If you've heard Reddit is a tough place to market, you've heard right—but changes to the platform have made it more marketing-friendly, and it can be one of the most effective social platforms for reaching new, relevant audiences. Read More

Succeed in 2019 by Personalizing and Automating Your Sales Content

By Seismic [Sponsored Content]

Every organization wants to set up Sales for success, but where to start? Improving the personalization and automation of your content now is a great way to make sure 2019 is a successful year. Read More

Podcast

Zealous Campaigning for Zero Cancer: Colony Brown of ZERO on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

The VP of Marketing & Communications for ZERO - The End of Prostate Cancer discusses nonprofit marketing and explains how ZERO's community of champions has helped those affected by the illness and drummed up support for research. Read More

FOR PRO Members

On-Demand Seminar: Content Marketing for Humans in the Age of Robots

In this Teach Me How seminar, Chris Brogan shares actionable takeaways on capturing your customers' attention with carefully crafted content. You'll learn essential writing tips, the key to selecting topics that engage, and ways to get your audience to interact with you in a real and authentic way. Read More

Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand marketing resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days.

Survey Says

The Business and Industry Content Preferences of C-Suite Executives

By Ayaz Nanji

Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget. Read More

Quick Take

Four Effective Techniques for Working With B2B Influencers

By Tom Whatley

Working with B2B influencers can help you reach new audiences, and it doesn't have to cost a fortune if you know how to engage with them organically. Read More

At-A-Glance

The Power of Micro-Influencers [Infographic]

By Laura Forer

Micro-influencers are often more effective than their higher-profile peers at helping your content push through consumers' overcrowded social media feeds—and they can be a much more cost-effective way to reach a new audience. Read More

event calendar

Sep 25	Free Seminar—How to Succeed With ABM
Oct 2	Free Seminar—How to Turn Static Content Into Dynamic Webinars
Nov 13-16	B2B Marketing Forum—65 sessions, four keynotes, creative networking, and more!

Questions? Comments? Suggestions? Leads? Contact us:

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji

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