Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.

The report was based on data from a survey of more than 100 C-level executives who are responsible for the purchase of professional services for their firm.

Some 55% of respondents say they use email daily to access business content and industry news and information, and 52% say they use traditional media daily to do so.

Only 35% of C-level execs say they use social media daily to access business/industry content.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji