Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

The Business and Industry Content Preferences of C-Suite Executives

by Ayaz Nanji  |  
September 13, 2018
  |  917 views

Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.

The report was based on data from a survey of more than 100 C-level executives who are responsible for the purchase of professional services for their firm.

Some 55% of respondents say they use email daily to access business content and industry news and information, and 52% say they use traditional media daily to do so.

Only 35% of C-level execs say they use social media daily to access business/industry content.


Some 35% of respondents say they find traditional media to be a very valuable source of business/industry information, and 32% say they find industry association publications to be a very valuable source.

Some 71% of C-suite executives say what attracts them to the content they consume most frequently is utility/usefulness.


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!