Content Marketing for Humans in the Age of Robots
- Chris Brogan
- Kerry O'Shea Gorgone
- Thu, Jun 14, 2018, 12pm ET
- 60 minutes
Busyness is the new black. People love to talk about how busy they are, almost like it's a badge of honor. But the truth is that people are more distracted than busy. And the good news for you is that there's a way to distract them from their distractedness. The secret is to create and deliver content that resonates with the human being behind the inbox.
In this Teach Me How seminar, Chris Brogan shares actionable takeaways on how to capture your customers' attention with carefully crafted content. You'll learn essential writing tips, the key to selecting topics that engage, and how to get your audience to interact with you in a real and authentic way. You'll walk away with the tools to break through the noise and be heard (and listened to) by your prospects and customers.
PRO members get free access to a related training course!
If you like this seminar, you're going to love our new interactive course on digital marketing strategy. Normally $199, it's free for PRO members. In this 90-minute program, you'll learn effective content strategies, the importance of technology, and ways to measure success. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. GET STARTED Ľ
Chris Brogan is president of Chris Brogan Media, offering business and marketing advisory help for mid- to larger-sized companies. He also helps small business owners through classes and webinars at Owner Media Group. Chris is a sought-after keynote speaker and a New York Times best-selling author of nine books (and counting). His next book is about how companies can extend trusted relationships using AI, blockchain, chatbots, IoT, and video.
Who Should Attend?
Anyone involved in content marketing.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Generate topics that earn reader's attention
- Create content that's entertaining, easy to consume, and informative
- Encourage responses and engagement
About Teach Me How Seminars
Teach Me How seminars are live, 60-minute webcasts with actionable takeaways. Not your typical seminar, these engaging events explain a topic in an entertaining virtual setting. When you register for this seminar, you'll also receive a step-by-step Action Plan to help you apply the concepts right away. PRO members get a special bonus: free access to a MarketingProfs interactive online course that relates to the seminar topic (a $199 value!). Other seminars tell you what you should doóours teach you how.
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