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Customer Insight
Profit from research that delivers customer insight. Our editors comb through stacks of consumer research, so you don't have to. We distill all that smart thinking about your customers into bite-sized insights you can absorb in 60 seconds. With just one article per issue, this Get to the Po!nt newsletter mails on Wednesdays.
Newsletter Archives
- Polish Your Brand With Co-Creation November 4, 2009
- It's All in the Presentation October 28, 2009
- Tell Them a Story October 21, 2009
- I Just Want to Say Thank You October 14, 2009
- Wow, They Go on Forever! October 7, 2009
- Small Quantity? Then I Expect Quality. September 30, 2009
- Spooky, Yes, but It Works September 23, 2009
- Tried-and-True or Just Plain Blah? September 16, 2009
- Paralysis by Analysis September 9, 2009
- Refocus That Focus September 2, 2009
- Shall We Morph? August 26, 2009
- The New Downside of 24/7 August 19, 2009
- Beware the Two-Edged Sword August 12, 2009
- Stop Blabbing! I'm Here to Buy. August 5, 2009
- Now Is the Time for Me, Baby! July 29, 2009
- Tweet Like You Mean It July 22, 2009
- I'm Not Afraid When I Hold You July 15, 2009
- 'At' Ain't Where It's at Anymore July 8, 2009
- Keep Your WOM Roots Healthy July 1, 2009
- Hey! Over Here! We're Buying! June 24, 2009
- Think of It as Scaling Down June 17, 2009
- There's No Place Like (Near) Home June 10, 2009
- If It Ain't Broke, Why Add to It? June 3, 2009
- The Deep Pockets of Chatters May 27, 2009
- Why Do You Love That Fake Bag So Much? May 13, 2009
- No, It's Our Fault. Really. May 6, 2009
- I'm Worth My Weight in Gold April 29, 2009
- Walk the Walk, Evangelists April 22, 2009
- No Downturn in Flatland April 15, 2009
- This Is No Time for Regrets April 8, 2009
- Frankly, You Just Scare Me April 1, 2009
- That Is So Yesterday March 25, 2009
- Get Choosy Moms to Choose You March 18, 2009
- I Just Need to Know You Care March 11, 2009
- My Brand Can Beat Up Your Brand March 4, 2009
- What Am I, Chopped Liver? February 25, 2009
- Brand 'Em, and Let 'Em Roam Free February 18, 2009
- I Make the Decisions Around Here February 11, 2009
- Monkey See, Monkey Choose February 4, 2009
- Make Extensions Work for You January 28, 2009
- I'm Ignorant. I'm Blissful. Shut Up. January 21, 2009
- The End of TV Ads? Not so Fast. January 14, 2009
- That Green One Is So Me January 7, 2009
- I'll Have What She Was Wearing December 31, 2008
- I Need My Spicy Nutty Latte Grande December 17, 2008
- Holiday Appeals? Bah, Humbug! December 10, 2008
- Look to the Future, Scrooge December 3, 2008
- Sorry, I Have to Grab That November 26, 2008
- I Told You Not to Call Me Here November 19, 2008
- You Just Don't Understand Me! November 12, 2008
- Gimme That! November 5, 2008
- You Look Mahvelous! October 29, 2008
- Cut the Mystery Man Act October 22, 2008
- End on a High Note October 15, 2008
- You're the Top, You're the Louvre Museum October 8, 2008
- The Ties That Bind October 1, 2008
- Cut the Hype. (Some). September 24, 2008
- Target Jim and Mary September 17, 2008
- Help Me Out, Here September 10, 2008
- Whoa! You're Scaring Me. September 3, 2008
- I Remember You August 27, 2008
- You Woo Me, But Can You Win Me? August 20, 2008
- So Many Paths to My Heart August 13, 2008
- You Lookin' at Me? August 6, 2008
- Who Says You're So Hot? July 30, 2008
- i can sell just like you July 23, 2008
- Feel the Brand Love July 16, 2008
- You Cost a Lot, So You're Precious July 9, 2008
- Now and Laters July 2, 2008
- You Tried Hard. I Like You. June 25, 2008
- It Takes a Community June 18, 2008
- Who Are You, and Why Should I Care What You Say? June 11, 2008
- Product Upgrades: Who Buys? June 4, 2008
- Reward Me! May 28, 2008
- Be a Shape-Shifter May 21, 2008
- Looking Good, Fancy Face May 14, 2008
- Feelings, Nothing More Than Feelings May 7, 2008
- Yummy! I Can't Wait! April 30, 2008
- Note to Banks: Think Small April 23, 2008
- I Trust You Because Your Floor Looks Clean and Shiny April 16, 2008
- On Sale Now, But Time's a' Wastin'! April 9, 2008
- Careful, Smarty Mouth April 2, 2008
- Make It Fun to Keep Them Loyal March 26, 2008
- Get in the Mood to Shop March 19, 2008
- Partner Your Product with Care March 12, 2008
- Steering the Delicate Sale March 5, 2008
- What's Your Specialty? February 27, 2008
- Who Can Resist a Bargain? February 20, 2008
- Impose Influence via Sticky Notes February 13, 2008
- Do Touch the Merchandise February 6, 2008
- How Saying the Least May Achieve the Most January 30, 2008
- Nobody Wants to Be a Tightwad January 23, 2008
- Where's the Best Place for Your Ad? January 16, 2008
- How Customers Are Like Lab Rats January 9, 2008
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