Real-World Education for Modern Marketers

Join Over 609,000 Marketing Professionals

Start here!
N E X T
Text:  A A

XM Asks 'Which Car Is the Coolest?'

by   |    |  1 view

MediaBuyerPlanner: XM is hoping to position itself as an auto accessory, and with that in mind, has entered into a sponsorship deal with Primedia's Motor Trend and Automobile magazines for the Coolest Car Challenge.
In the contest, 64 XM-equipped cars ranging from the Ferrari 612 to the Toyota Prius are offered up to contestants visiting XMcoolestcar.com to choose which is the coolest, writes Mediaweek. Contestants are hoping to match the editor's pick for the coolest car - if they do, they win $10,000 toward the purchase of the winning car.
In addition to sponsoring the contest, XM is purchasing about eight pages in the two magazines, spread out over the September, October and November issues - the satellite provider's first print buy in those titles in more than a year.
Related stories:


Join over 609,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Vahe Habeshian is the director of publications at MarketingProfs and a long-time editor. Reach him via vahe@marketingprofs.com.

Twitter: @habesh

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!