MarketingVOX: MySpace's soon-to-launch casual gaming section has stirred the interest of some ad industry analysts, who see the feature as a golden cow in-the-make for advertisers.
Regardless of how targeted run-of-site ads are on social networks, Deep Focus CEO Ian Schafer tells ClickZ they're "among the worst performers."
The performance of website ads are usually determined by the quality of CPM, lead generation and conversions.
But ads on casual games are proven to work better than average. Marketers cater to a captive audience, and there is less noise to compete with overall.
MySpace also announced the site would include multiplayer games, adding a level of real-time engagement to the experience. For just this type of atmosphere, Microsoft and EA developed a dynamic in-game ad platform in July.
- MySpace to Launch Souped-Up Casual Gaming Section
- IAB Sets Standards for Rich Media, Games
- 35 Percent of Senior Execs are Gaming at Work
- Double Fusion Brings Fresh Ads to Throwback Games
- 50 Million Adults Play Casual Video Games to Bond with Children, Grandchildren
- Google to Bring AdSense to Web-Based Casual Games
- King, RealNetworks Partner for Online Gaming
- Game Ad Spend to Exceed $2 Billion in 2012
- Wii Announces Marketing Channel for Indie Developers
- ESPN Gets Into Casual (Adver)Gaming
- Boomers Embrace Casual Games to Keep Sharp
- Advertisers Giving Online Games Plenty of Play
- Arkadium, Hearst Partner to Bring Advergames to Mag Sites
- Ads Proliferate in Online Casual Games
- Nielsen: 56% of Active Gamers Are Online, 64% Are Women
- Study: Casual Game Play Replacing TV Time