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NBCU Invests in SMS Firm

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MediaBuyerPlanner: NBCU, much in the news in the past two days for inking agreements with media partners, has finalized another. As part of an agreement with text-messaging company 4INFO, the media giant will be able to place ads on SMS messages.
Dozens of NBCU properties will use 4INFO's content and ad platforms, which deliver a single ad at the bottom of a text message, writes Adweek. In addition, 4INFO content - such as health tips for women - will be integrated into NBCU properties such as iVillage.
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Vahe Habeshian is the director of publications at MarketingProfs and a long-time editor. Reach him via vahe@marketingprofs.com.

Twitter: @habesh

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