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NBC Inks Deal with IGA for In-Game Content, Advertising

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MediaBuyerPlanner: NBCU has inked a deal with video game advertising seller IGA Worldwide. The deal is just the latest in a series of moves NBCU is making into off-TV media platforms.
As with other recent deals, the move allows NBC to offer expanded advertising options while simultaneously promoting its own networks and cable properties.
Via the IGA deal, NBC will now be part of new video game products from publishers such as Activision and Electronic Arts, writes MediaPost.
Earlier this week, NBCU announced a deal with Arena Media Networks to sell advertising during 10-minute video loops that are played throughout the company's network of stadiums. Other NBCU partnerships in the out-of-home space include one with Premiere Retail Networks for supermarket advertising and with Clear Channel Taxis for taxicab advertising.
In June, IGA announced a partnership with Nielsen Entertainment to study the effectiveness of in-game advertising.
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Vahe Habeshian is the director of publications at MarketingProfs and a long-time editor. Reach him via vahe@marketingprofs.com.

Twitter: @habesh

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