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Let Your Customers Guide the Way

by   |    |  2 views President Chris McCann sits down with Kevin Lee of Marketing Obsessions to talk about social media, virtual gifts, and what business can learn from Second Life. It's a brief (two minute!) video, and it's worth the watch.


  • Social media today is like the Internet in the '90s. The key is to experiment a lot to see what works.

  • When you use social media, leave your own ideas aside and learn from your customers. They'll be your best guide in how to use a medium.

  • Specific suggestion: Virtual gifting is a wonderful way to let your customers express themselves (while interacting with your brand) at no or little cost to them.

What do you think?

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Abe Mezrich is Manager, Communications at digital ad agency Didit and the producer of Marketing Obsessions with Kevin Lee--an online video program featuring some of the most insightful thinkers and the most dynamic brands in digital marketing today. Learn more at; watch more at

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  • by Ann Handley Wed Mar 17, 2010 via blog

    More than anything else, I love the fearless attitude Chris McCann expresses: Maybe they don't have it all figured out, but they are going to wade in and see what it's all about. He's talking about social media here, but that was also true of the early interactive days, as Chris recalls.

    Great stuff Kevin and Abe -- welcome to Da Fix!

  • by Kevin and Abe Wed Mar 17, 2010 via blog

    Thanks so much, Ann--we're thrilled to be a part of such a great site! Looking forward to bringing a steady stream of high caliber guests.

  • by uberVU - social comments Wed Mar 17, 2010 via blog

    Social comments and analytics for this post... This post was mentioned on Twitter by MarketingProfs: Social media lessons from 1800Flowers: (quick, 2 min. video)...

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