In this episode of Marketing Obsessions, Kodak’s rockstar CMO Jeff Hayzlett explains his true roles as a CMO: ruffling feathers and creating tension. Tension is what it takes to make people see things differently.
- A CMO’s job is to set the tone for everyone—externally and internally.
- Get the outside world to see your brand in fresh, different ways.
- Get your internal workforce to believe that they can move mountains.
- Bonus self-deprecating comment: “I make our batteries look good.”
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