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Kodak CMO Jeff Hayzlett’s Advice: Ruffle Feathers.

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In this episode of Marketing Obsessions, Kodak’s rockstar CMO Jeff Hayzlett explains his true roles as a CMO: ruffling feathers and creating tension. Tension is what it takes to make people see things differently.

Key takeaways:

  • A CMO’s job is to set the tone for everyone—externally and internally.

  • Get the outside world to see your brand in fresh, different ways.

  • Get your internal workforce to believe that they can move mountains.

  • Bonus self-deprecating comment: “I make our batteries look good.”

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Abe Mezrich is Manager, Communications at digital ad agency Didit and the producer of Marketing Obsessions with Kevin Lee--an online video program featuring some of the most insightful thinkers and the most dynamic brands in digital marketing today. Learn more at; watch more at

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  • by Ann Handley Sat Mar 27, 2010 via blog

    I love how Jeff phrased what he sees as his job, "to create tension [both internally and externally]." To make people think differently.

    Nice interview, Kevin!

  • by uberVU - social comments Mon Mar 29, 2010 via blog

    Social comments and analytics for this post... This post was mentioned on Twitter by PerkettPR: Kodak CMO advice to Marketers: Ruffle Feathers & other reasons why tension creates success via @MarketingProfs

  • by Elaine Fogel Thu Apr 1, 2010 via blog

    I love this!! From someone who has ruffled a few feathers during my career - albeit without Jeff's salary, fame, or size - I am all for getting things to move forward. He's so right. No one's going to die as a result of trying things a different way. Yay, Jeff! Thanks, Abe.

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