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Why Small Businesses Fail on the Web

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Marketers who work in small businesses—you may want to forward this clip to your boss.

In this episode of Marketing Obsessions, Jason Teichman, SVP, Marketing & Product Management at Register.com—one of the leading companies focused on helping small businesses build presences on the Web—talks about where small businesses fail when it comes to digital presence.


The main takeaways:



  • Even if you’re 100% bricks and mortar, you can’t succeed without a website (because people go online to find you).


  • If you make a website that isn't SEO-friendly, your would-be customers can’t find you—and a lot of your online efforts have gone to waste.


  • If you aren’t using some kind of Web analytics, you won’t know what works and what doesn’t.


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Abe Mezrich is Manager, Communications at digital ad agency Didit and the producer of Marketing Obsessions with Kevin Lee--an online video program featuring some of the most insightful thinkers and the most dynamic brands in digital marketing today. Learn more at www.Didit.com; watch more at www.KevinLee.net.

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  • by Samir Thu Apr 29, 2010 via blog

    Definitely a great video. Small businesses need to be on the web, as it's pretty much the new Yellow Pages. At the same time, they need to use their web presence properly, or else their efforts won't be effective.

  • by Amir Arif Thu May 13, 2010 via blog

    Thanks Abe. A very good guide with the help of video. Thanks again

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