What's coming next for television? How does the social media back channel work with the second screen? How does it all get measured?
In this Marketing Over Coffee episode, host John Wall and Mike Proulx, co-author of Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile, discuss the digital frontier for the big screen.
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Show length is 28:17.
01:33 What is social TV all about?
02:40 Live TV and the back channel
05:05 Jump-starting a Twitter wave early in a program
06:47 Choice, non-choice, and social impressions
09:22 TV check-in---Miso, Get Glue, Philo, Shazam, and more
12:12 Convergence of tablets as a second screen, custom content, and the back channel
15:22 How does the industry try to measure “on-demand, everywhere” TV?
17:58 Audience addressability
20:16 The spectrum of bridge content
22:50 What are the implications of TV everywhere?
25:18 Extending beyond the book with Web and QR codes
The podcast is hosted by John J. Wall.
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