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Seven Ideas to Build a Better Blog [Infodoodle Slide Show]

by Verónica Jarski  |  
May 31, 2012

At the recent Marketing Writing Bootcamp course, instructors Ginny Redish and Erika Napoletano offered online writing and blogging suggestions for newbie bloggers and old ones needing to recharge their blogs.

Inspired by their MarketingProfs University courses, I combined my notes for each class and doodled up a slide show of their key tips for online writing and blog-building.

(If you want to bypass the slide show, you can read the transcript at the end of this blog post.)

Thanks, Ginny and Erika, for providing the inspiration for this infodoodle.

1. Create an editorial calendar

Choose a method that best suits you, such as Excel spreadsheets, old-school paper calendars, sticky notes, and WordPress plug-ins. According to Erika Napoletano, an editorial calendar...

  • Makes your publishing schedule predictable

  • Keeps you on track

  • Prevents repetition (so you're not always writing about the same topics)

Include the following in your calendar: a blog post headline, subject, authors, deadlines, and list of ideas.

2. Make your blog easy to scan

Keep the text short. Break copy into segments, and use lots of bullets, recommends Ginny Redish. Use infographics and images when possible to tell the story.

3. Use active words

Active words grab your readers' attention. They leap off the page and soar above boring copy.

4. Speak human to human.

Whether you're a B2B or B2C, you are also a human. Be real in how you communicate with others. Start with context then get to the new info. Always consider your purpose for writing. Know who you are talking to.

5. Write captivating headlines

Use your headline wisely. A headline with a thumbnail image in the post gets 27% more click-throughs than one without an image. An eight-word headline gets 21% more. Headlines with odd numbers in them garner 20% higher click-through rates than those without them. A headline with a colon, hyphen, or subtitle gets 9% more click-throughs.

6. Be inspired

Read industry news, and jot down your ideas, thoughts, and opinions. Use those notes to write posts. Also, be sure to snoop. Check out what folks are discussing online. Let the work of others inspire you to create similar content (but don't copy and take credit for others' work).

7. Care for your readers

Honor your audience. Remember that it's 100% about them---not you. Also, respond to your readers' comments. And make it simple for readers to subscribe to your blog and contact you.

To learn more about building a better blog and boosting your marketing writing, register for the Marketing Writing Bootcamp course at MarketingProfs University.

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Craig Thu May 31, 2012 via blog

    Love the infodoodles! I had a pop at doing my own infographic once but it didn't turn out brilliant, I think in the future the infodoodle is what I'll opt for.

  • by Jill Thu May 31, 2012 via blog

    I love this! It neatly sums up the main points of the classes. I've been busy scribbling notes as I work my way through the marketing writing bootcamp - perhaps I should be drawing!

  • by Veronica Maria Jarski Fri Jun 1, 2012 via blog

    Thanks, Craig!

    Infodoodles are truly fun to create, so ... enjoy!

  • by Veronica Maria Jarski Fri Jun 1, 2012 via blog

    So glad you liked it!

    Doodling during class is definitely helpful. I usually write down the key points and then quickly scrawl an image beside it that helps me remember the point. My first draft of an infodoodle is very messy, but I'm remembering the main ideas. And that's the whole point! :D

  • by Eric Antariksa - Marketing Student Sat Jun 2, 2012 via blog

    Great advise for developing great blog.
    Building good blog is a marathon, not a sprint.

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