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Three Traits of Shareworthy Content

by Courtney Bosch  |  
March 14, 2014

To get people to share your content online, you need to do more than just ask them to do so. The reality is that the content that you just tweeted, posted, uploaded, or published has to be deemed shareable for it to be... well, shared.

So, what makes content share-worthy?

Here's a look at three traits that can inspire people to share your content.

1. Humorous

People appreciate what is funny. By adding humor to your content, you humanize yourself and your brand. People are more likely to interact with your content when they can relate to it and especially if they enjoy it.

Funny quotes, stories, and tongue-in-cheek social posts can be used to your advantage to get people talking—and sharing. In addition to being the best medicine, laughter is also contagious.

However, do keep your audience and the type of content you are producing in mind because humor may not work in all situations. Remember: Humor is subjective.

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Courtney Bosch is a content manager for e-learning and events at MarketingProfs, managing content for seminars and virtual events.

LinkedIn: Courtney Bosch

Twitter: @courtneybosch

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  • by Kevin Carlisle Mon Mar 17, 2014 via web

    Your article caught me just in time! I'm readying my next company email newsletter and your article gave me the nudge to inject more fun into it. Thanks!

  • by Sarah Bauer Mon Mar 17, 2014 via web

    Must agree with the point about pulling humour into your content - I can't believe how many Likes and shares we gain simply by posting a picture of our strange-yet-adorable-looking office pet dog!

    Thanks for the post,
    Sarah Bauer
    Navigator Multimedia

  • by Courtney Bosch Wed Mar 19, 2014 via web

    Thanks for your comments! Appreciate the feedback. :)

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