To get people to share your content online, you need to do more than just ask them to do so. The reality is that the content that you just tweeted, posted, uploaded, or published has to be deemed shareable for it to be... well, shared.

So, what makes content share-worthy?

Here's a look at three traits that can inspire people to share your content.

1. Humorous

People appreciate what is funny. By adding humor to your content, you humanize yourself and your brand. People are more likely to interact with your content when they can relate to it and especially if they enjoy it.

Funny quotes, stories, and tongue-in-cheek social posts can be used to your advantage to get people talking—and sharing. In addition to being the best medicine, laughter is also contagious.

However, do keep your audience and the type of content you are producing in mind because humor may not work in all situations. Remember: Humor is subjective.

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ABOUT THE AUTHOR
image of Courtney Bosch

Courtney Bosch is a content manager for e-learning and events at MarketingProfs, managing content for seminars and virtual events.

LinkedIn: Courtney Bosch

Twitter: @courtneybosch