This year's South by Southwest Interactive (SXSW) Festival saw more than 30,000 attendees converging on Austin, Texas. Each left with a different take on the experience, as you'd expect from attendees at an event with more than 1,000 sessions.
Presentations included keynotes, book readings, mentor sessions, and more, but some of the best moments for marketers this year weren't in the sessions at all.
Here are the takeaways for marketers, each with lessons for growing your business.
1. Content shock is a thing
Author and marketing expert Mark Schaefer's session was a late addition to the roster, but that did not hinder attendance. Some 500 people packed Schaefer's 9:30 AM session on "content shock," the phrase he uses to describe what will happen when the unstoppable force of content marketing meets the immovable object of limited consumer attention.
To keep and grow your audience as the noise rises, remember to get your content RITE (revelant, interesting, timely, entertaining), Schaefer said.
Schaefer's recommendation for marketers hoping to make an impact with their content is to: "be first, and be outstanding."
Take the first step (it's free).
You may also like:
- Building a Brand and Giving Back: Country Star Jimmy Charles on Marketing Smarts [Podcast]
- How to Heat Up Marketing Impact With Data-Driven Personas
- Five Tips for Retailers to Win at Marketing in a Booming Economy
- What Online Shoppers Want--and How You Can Provide It [Infographic]
- 10 Steps to Set Up Your ABM Program, and 10 Mistakes to Avoid