This year's South by Southwest Interactive (SXSW) Festival saw more than 30,000 attendees converging on Austin, Texas. Each left with a different take on the experience, as you'd expect from attendees at an event with more than 1,000 sessions.

Presentations included keynotes, book readings, mentor sessions, and more, but some of the best moments for marketers this year weren't in the sessions at all.

Here are the takeaways for marketers, each with lessons for growing your business.

1. Content shock is a thing

Author and marketing expert Mark Schaefer's session was a late addition to the roster, but that did not hinder attendance. Some 500 people packed Schaefer's 9:30 AM session on "content shock," the phrase he uses to describe what will happen when the unstoppable force of content marketing meets the immovable object of limited consumer attention.

To keep and grow your audience as the noise rises, remember to get your content RITE (revelant, interesting, timely, entertaining), Schaefer said.

Schaefer's recommendation for marketers hoping to make an impact with their content is to: "be first, and be outstanding."

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image of Kerry O'Shea Gorgone

Kerry O'Shea Gorgone is a lawyer, podcaster, speaker, and writer. As a learning designer, she helps develop MarketingProfs' premium training products. She co-hosts Punch Out With Katie and Kerry about people's hobbies, interests, and weird collections! Kerry also hosts MarketingProfs' weekly interview show Marketing Smarts. To contact her regarding podcasts, email

LinkedIn: Kerry O'Shea Gorgone

Twitter: @KerryGorgone