Over the past 18 months or so, I've been able to build a content presence that has significantly helped me grow my personal brand and business. It culminated recently with the release of my 80-page e-book, "Modern Sales and Marketing Best Practices" (email required). It is a compilation of interviews I did with 10 leaders in the field, including Ann Handley, chief content officer of MarketingProfs; Mike Volpe, the CMO of HubSpot; social selling evangelist Jill Rowley; and other very smart people.
My basic approach for doing this is one I learned from Jim Collins' "Good to Great," and it's one that anyone can use. In the book, Collins describes how companies go from being good to being the best in their industry.
It doesn't happen overnight or with one big-change program.
A key concept is the flywheel: Leaders at those companies are focused, and they execute and everything they do gives the flywheel another little shove and a little more momentum. Over several years, the flywheel starts spinning very fast and delivering results.
Another word for this is persistence.
Here are a few lessons I learned from pushing on the flywheel.
1. Activity leads to opportunities
The first push on the flywheel for me was building on a few blog posts I had written for the companies where I worked. I know someone who blogs occasionally for Econsultancy. He liked my posts and told me that he'd introduce me to the blog editor if I was interested in writing for them, too. Even though the writing doesn't pay, I was interested in the exposure and took the introduction.