You know that feeling when you commit to taking on a project yourself—then discover just how inexperienced and busy you are to actually complete that project?
I recently experienced that feeling when my wife and I decided it was time for a new living room coffee table.
"Don't worry... I can build one for us" still echoes in my head.
I looked up different types of wood, different plans, different DIY websites for inspiration (and a clue how in the world I was going to build a table), etc. After a couple months of research and night terrors, I told my wife that maybe I couldn't build a coffee table and that we should just look into buying one.
The same example can be used when companies plan on creating their own sales-enablement app in-house.
Why Create an App In-House?
Understandably, companies try to take advantage of in-house expertise or resources, so they can avoid using a third-party developer or purchasing an additional software service to address their app needs.
Sometimes, a team member builds a simple iOS game app that is even in the App Store. That can be considered app development expertise in-house, so why not take advantage of the resource you already have?
Take the first step (it's free).
You may also like:
- How to Beat the Competition With Market Intelligence on Content, Positioning, and Leads
- What Do CMOs Predict for 2019? [Infographic]
- 2018 Year-end Episode of Marketing Smarts: What Marketers Need to Know for 2019 [VIDEO]
- Building a Brand and Giving Back: Country Star Jimmy Charles on Marketing Smarts [Podcast]
- How to Heat Up Marketing Impact With Data-Driven Personas