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Brilliant B2B Marketing Examples: What Made These People and Companies Our 2014 Bright Bulb Winners

by Jo Roberts, Rob Zaleski  |  
November 7, 2014
  |  5,901 views

Who are today's brightest marketers? Which brands—and agencies—stand out among the rest?

Look no further than MarketingProfs' 2014 Bright Bulb B2B Award winners, who were announced by MarketingProfs chief content officer and best-selling author Ann Handley and comedy writer and emcee Tim Washer at the B2B Marketing Forum in October.

Rather than just give you a short and sweet list of winners, we pulled together this summary of what they did and why we think each winner is awesome.

Marketer of the Year

Deon Newman, Vice-President of Marketing, System z, IBM


How exactly does one take a brand that has been around for 50 years and make it new and exciting again to celebrate such an anniversary? That was the task undertaken by Deon Newman at System Z, IBM. To sum it up in a hashtag: #nailedit.

The results this Mainframe50 campaign achieved under Deon's leadership are impressive on their own—over 2M impressions across properties, thousands of views on YouTube channels, over 2,000 press stories, 25% increase in unique users... The list goes on.

Deon's approach is what really made the campaign shine.


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Jo Roberts heads up marketing for the MarketingProfs B2B Marketing Forum (among other things). She makes trouble and takes selfies only in her car.

Twitter:@joellenroberts

LinkedIn: Jo Roberts

Rob Zaleski is a marketing manager for MarketingProfs.

LinkedIn: Rob Zaleski

Twitter: @robzie_

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