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Seven Skills You Need to Land a High-Paying Digital Marketing Job

by Avi Levine  |  
June 12, 2015

Marketing has undergone substantial changes in recent years, and digital marketing has come out on top. Across the world, developers, data and insight analysts, and digital marketing managers are in high demand, often raking in salaries well over the six-figure mark. In fact, US News and World Report ranked marketing manager as the third-paying job of 2015, only behind physician and dentist. However, many digital marketing roles are going unfilled.


A talent gap exists right now in digital marketing. A whopping 90% of marketers report suffering from a shortage of digital skills, and only 8% of surveyed companies feel strong in the area of digital marketing, according to "The Future-Proof Marketer in 2015" [email required] whitepaper by digital technology training company Grovo.

Job seekers looking to enter the field need to build skills that make them competitive now.

In training digital marketing professionals, building corporate training programs, and connecting employers with digital talent, I've developed a solid understanding of the top skills professionals need to land lucrative digital jobs this year.

Moreover, my colleagues at Digital Professional Institute and I studied hundreds of job postings for digital talent, and we ended up with numbers to prove how valuable digital skills are in the current job market.

Must-Have Areas of Expertise for Today's Marketer

Here's a look at the different areas in which marketers need skills (and what skills are needed).

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Avi Levine is executive director of the Digital Professional Institute (DPI), a Chicago-based programming and digital marketing school affiliated with Tribeca Flashpoint College.

LinkedIn: Avi Levine 

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  • by doug shaw Fri Jun 12, 2015 via web

    I believe these fields are so broad and dynamic and require so much continuous re-certification that it is impossible to have operating level knowledge of all of them. Perhaps you could have currency in 2-3 of them, and 5000 foot level knowledge of others. That is if you also plan on having some semblance of life outside of your profession.

  • by Steve Lubahn Fri Jul 3, 2015 via web

    doug shaw, I understand where you are coming from, but I also believe that if someone stays current on industry trends and tries to do some ongoing work in all of these areas it is possible an individual to stay current.

    It is probably somewhat easier for marketers in very small firms to stay current, since they have to apply all the areas in the article in their jobs.

    In my case, working for an a marketing agency with hundreds of clients that specializes in website development and internet marketing, we have to be knowledgeable in all the areas to be successful helping clients set their marketing strategies and have a solid ROI on their digital marketing projects.

    I do agree that getting the certifications forces you to understand both the concepts and the application. In my own situation, I have also found that being an instructor for workshops, and now also teaching an adjunct course in internet marketing and social media at a local university has been a way for me to both keep current, and get exposed to new ideas from students and workshop attendees.

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