We've had a problem in digital media for a while now, and it's been compounded by the number of platforms claiming to identify influence online.
Moreover, influencer marketing can be an amazingly successful program to acquire new customers, but more often than not, it falls flat.
Here are three primary reasons why.
1. It's not about size, it's about relevance. The influencer's audience needs to match your target audience.
2. It's not about the influencer's opinion. It's about the influencer sharing the most compelling story that engages their audience.
3. It's not about clicks, it's about conversions. The influencer should be driving its audience to buy, not just visit.
Influencers are the biggest pushers of influencer marketing out on the Web. It's a growing and lucrative revenue stream for people who have grown a significant following on their blog or social media.
Popularity and Influence Aren't Synonymous
Take the first step (it's free).
You may also like:
- 2020 CMO Predictions From Marketing Influencers [Infographic]
- How Small Businesses Can Hit a Home Run This Holiday Shopping Season
- The Formula for a Can't-Fail Message Strategy (And Why Creativity Isn't Enough)
- Customer Analytics and Data Privacy Laws: On a Collision Course?
- Three Marketing Mistakes That Are Costing E-Commerce Companies Revenue