The retail world is an incredibly saturated market, with stores of all shapes and sizes competing head to head for sales. Retailers need to go above and beyond to differentiate themselves—and engagement is no easy feat.

Event marketing, however, offers retailers a chance to achieve new levels of customer engagement, creating valuable hype and translating it into sales.

Whether you're launching a new product, promoting a limited offer, or just looking to increase exposure for your store, implementing event marketing best-practices means you can maximize footfall and reap the rewards of your promotional activity.

Incorporating retail merchandising disciplines into your event allows you to engage visitors in a way that encourages purchases—optimizing your displays, your signage, and your overall store journey to guarantee results.

For event marketing to be successful, you need a combination of creativity and diligence. The fundamentals of designing and launching a big in-store event revolve around thinking about how your shop layout can be used to the best possible effect. But without the self-discipline to strategically plan, organize, and implement your event, there's no guarantee your store will feel the effects of your efforts.

If you're on the hunt for a sales strategy that works, experiential marketing could be the tactic that takes your store to a new level of profitability. But you'll need an airtight event marketing strategy designed with engagement in mind.

Here are some tips to help you plan.

1. Create a promotion schedule

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image of Tori Atkinson

Tori Atkinson is a blogger for Sinso Retail Support, providing expert retail merchandising services to independent retailers throughout the UK, and empowering your store to greater profitability starting now.