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Recently, I read in the Romance Writers of America (RWA) newsletter that writers should strive to be neutral on social media about "controversial topics." The article listed everything from gay marriage to religion to the protests in Ferguson, Missouri.

To say that the newsletter and the RWA experienced a backlash would be an understatement. Writers from different corners of social media platforms spoke up, citing that they were non-neutral in their creations. To be neutral was to deny themselves (whether gay, female, or person of color) self-expression in the name of a book sale.

What was more interesting was how many authors and active social media users talked about gaining more followers by being—if not deliberately controversial—at least authentic. Others spoke about how their presence on social media was less about direct translations to book sales and more about engaging with readers and making connections with other people in the industry.

I don't think that neutrality is remotely helpful in generating a positive following on social media. Here's why.

If you're on social media with a goal of selling stuff, stop

Being the company on social media that is always trying to sell its goods is like being at the lawyer with a pocket full of business cards that shows up to a dinner party. It's tacky, and it will not help you.

Look over your last few posts on social media. Is there anything there that's new, original, different, or are you just posting the same sales and the same information over and over?

Social media is about real, honest connections

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image of Margarita Hakobyan

Margarita Hakobyan is founder and CEO of MoversCorp.com, an online marketplace of local moving companies and storage facilities.

LinkedIn: Margarita Hakobyan