Let's get something straight. You're not a copywriter.
Do you have qualifications and/or training in writing? Have you spent years writing for brands? Do you spend every day of your life writing? Can you justify every point, word, and punctuation mark in your writing? Do you constantly research how you can improve your writing?
If not, you're not a copywriter.
Now that we've cleared that up, here's the No. 1 rule for creating super-effective copy: If you're not a copywriter, don't write copy.
You wouldn't code a website if you're not a coder, you wouldn't build a car if you're not an engineer, and you wouldn't fly a plane if you're not a pilot.
So if you're not a writer, please stop writing.
Recently, I went on a self-indulgent rant about this strange phenomenon where everyone and their dog thinks they can write, but I neglected the following important questions for the sake of brevity and wit. What is the actual value a copywriter brings to your business? Should copywriters really be a priority for small businesses with small budgets? How can a copywriter write about your business better than you can?
To answer those questions, here are the four most important reasons you should hire a copywriter to handle your copy.