Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Empower Your Indirect-Sales Marketers

by Dan Hawtof  |  
February 29, 2016
  |  663 views

Anyone who sells through an indirect sales channel knows incentives can help boost sales. If you're like most channel managers, however, you struggle to gain mindshare from your network, which can include resellers, distributors, and channel partners.

You want your network to promote your products and be a successful selling machine. But your partners receive a constant deluge of information from all their vendors and are too busy focusing on their own agendas to support yours.

So, how can you drive engagement?

Start with a robust platform

Our research and experience reveal that most vendors—even those with more than $1 billion in annual revenues—have limited insight into the effects of their partner incentive investments. Channel marketers still find themselves trying to manage programs on spreadsheets, which can be a cumbersome and error-prone task, or on separate systems, which makes data nearly impossible to aggregate for relevant ROI insights.


Let's look at the benefits that a seamless, unified channel platform can offer.

A robust channel engagement platform should be personalized, modular, upgradable, scalable, mobile, and purpose-built

In other words, the right solution enables a channel manager to launch, communicate, and measure the incentive programs that can drive sales most successfully. You need a system that is…

  • Fast to implement
  • Highly flexible
  • Fully customizable from simple to complex programs
  • Personalized
  • Segmented and targeted
  • A tool that provides total program visibility
  • Easy to use

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Dan Hawtof is vice-president of Product & Business Development, Channel Solutions at Blackhawk Engagement Solutions, a global provider of customized incentive and engagement solutions.

LinkedIn: Dan Hawtof

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!