Limited Time Offer: Save 30% on PRO with code WOOHOO »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

What to Consider Before Using Web Fonts for Your Print Marketing

by Nicholas Brown  |  
October 5, 2016
  |  1,498 views

One of the biggest misconceptions among marketers regarding print marketing is that all fonts that look great online will translate cleanly to print. Unfortunately, that isn't the case.

Differences exist between digital-optimized fonts and print fonts that can throw off your messaging and make your print look unprofessional. Knowing the differences between different types of fonts used online and those for print can help a marketer work better with designers to get great results.

There are two types of digital fonts marketers will encounter: Web fonts and desktop fonts.

    Web fonts are designed to upload directly into your CSS on the Web. Modern digital typeface is designed to tackle eye fatigue and make text easier to read (despite wide variations in screen sizes).

    Web font designers typically make adjustments to fundamental type features like font weight, proportion, embellishments, spacing, and shape to make them more appealing both on laptops, tablets, and smartphones.


    On the other hand, those modifications are what make Web fonts unfit for the print environment. Web fonts fundamentally weren't designed to cleanly convert to print and often aren't licensed for print anyway.

    Desktop fonts are designed to be used with desktop programs such as MS Word and Adobe Photoshop and are optimized for print. Those fonts are not optimized for Web use, though in most cases, downloadable font kits will include a Web-ready font along with your desktop font.

    Creating design havoc


    Sign up for free to read the full article.Read the Full Article

    Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

    WANT TO READ MORE?
    SIGN UP TODAY ...
    IT'S FREE!

    We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

    Sign in with one of your preferred accounts below:

    Loading...

    Nicholas Brown writes for InkCartridges.com, an online retailer of printing supplies.

    LinkedIn: Nicholas David Brown

    Rate this  

    Overall rating

    • This has a 5 star rating
    • This has a 5 star rating
    • This has a 5 star rating
    • This has a 5 star rating
    • This has a 5 star rating
    1 rating(s)

    Add a Comment

    Comments

    • by Prem Nath Vishwakarma Wed Oct 5, 2016 via mobile

      And that's called good work. Are we really worried towards UX which is most probably future of content marketing.

    MarketingProfs uses single
    sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!