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Small businesses always strive to boost productivity while keeping costs down. To stay competitive in an increasingly global and virtual business environment, small businesses need to adopt new technologies that make employees more productive, enhance customer experience, cut costs, and improve the bottom line.

With the availability of video chat software, small businesses can benefit from face-to-face communication without incurring the high travel costs and productivity downtime that usually accompanies in-person meetings.

Moreover, video conferencing is much more effective than a phone call is in many situations. It aids in increasing understanding even across language and cultural boundaries as people can see everything from facial expressions to body language. For example, suppose you need to present a product demo to your prospect or troubleshoot an issue that requires data sharing with a customer, video calling would prove to be far more constructive and meaningful than elucidating it verbally through audio conference.

Gartner predicts that more than 100 of the 500 largest global businesses will introduce video-based chat by 2018 for customer-facing interactions. It's high time that even small businesses start reaping the awe-inspiring advantages of this tool.

Let's learn how small businesses and startups can benefit by using video chat for communications.

1. A More Personalized Experience

Today's customers need a deeper and more personalized service from brands, so video chat can prove to be very efficient and quick in this aspect. Through video chat, customers can communicate with companies, which can create a similar experience like a face-to-face meeting without requiring visits to their physical offices. This platform is really effective especially in the banking, education, healthcare, and retail industries where providing exceptional customer experience is the key to business success.

2. Increased Emotional Engagement

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image of Silky Sinha

Silky Sinha is a marketing manager at Ameyo, a provider of an all-in-one software-based communication solution that manages end-to-end customer journeys and consistently delivers exceptional customer experiences.

LinkedIn: Silky Sinha