Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Gamification Can Help You Successfully Reach Millennials

by John Findlay  |  
November 4, 2016

Millennials are the biggest spending power in the US market. There are 80 million of them. They make up 25% of the American population, and they'll be spending $200 billion annually by 2017.

There have been countless studies and articles trying to figure out how marketers can connect with these "plugged-in and fickle kids," but it all boils down to one simple fact: the days of brand-driven shopping journeys are over.

The brand-consumer relationship has changed, and the customer is in the driver's seat.

Segmenting Millennials

Let's start by saying that the term "Millennial" encompasses too many different types of people to be useful as a target market segment.

You can't target Millennials. A Millennial could be a mother of two or an 18-year-old college student. They're going to buy different items and respond to different messaging.

The usefulness of the term "Millennial" is in describing the shift toward a consumer-driven shopping journey. Interestingly enough, despite older generations grumbling about the plugged-in entitled youth, everyone is shopping more like a Millennial.

Millennials shop differently.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


John Findlay is co-founder of Launchfire, a digital engagement shop that helps retail, restaurant, and CPG marketers drive engagement at every step along the path to purchase.

LinkedIn: John Findlay 

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!