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Marketing Smarts Special: Industry Stars Reveal Their No. 1 Strategy for Success [Podcast]

Hosted By:
Mack Collier, Kerry O'Shea Gorgone
Wednesday, December 18, 2013
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To close out 2013 in style, we have produced a special, extra-long episode of Marketing Smarts, featuring 16 of the year's most popular guests, all answering a single question:

Which marketing tactic would you choose if you could use only one?

Their answers run the gamut from completely unexpected to undeniably brilliant. To discuss how marketers everywhere can apply these insights, I've invited social strategist, speaker, and author Mack Collier  (Think Like A Rock Star) to join me as co-host for this episode.

This episode features all-new Marketing Smarts content from authors, academics, strategists, and C-level executives. Listen to the show and find out the marketing tactics these industry luminaries can't live without!

For each guest's full Marketing Smarts interview, click the episode number:

  1. Michelle Andres, vice-president of digital media, Baltimore Ravens, Marketing Smarts episode 95
  2. Jay Baer, founder, Convince and Convert, author, Youtility, Marketing Smarts episode 90 
  3. Jonah Berger, educator, author, Contagious, Marketing Smarts episode 98
  4. Ian Cleary, CEO, RazorSocial, Marketing Smarts episode 87
  5. Jason Falls, vice-president of digital strategy, CafePress, and founder, Social Media Explorer, Marketing Smarts episode 78
  6. Amy Howell, founder, Howell Marketing Strategies, Marketing Smarts episode 81
  7. Jackie Huba, consultant, speaker, author, Monster Loyalty, Marketing Smarts episode 88
  8. Amy Maniatis, EVP and CMO, National Geographic, Marketing Smarts episode 84
  9. Jim Rudden, CMO, Spredfast, Marketing Smarts episode 96
  10. Mark Schaefer, founder, Schaefer Marketing Solutions, author, Born to Blog, Marketing Smarts episode 89
  11. David Meerman Scott, strategist, speaker, author, The New Rules of Marketing and PR, Marketing Smarts episode 92
  12. Peter Shankman, co-founder, Shankman | Honig, author, Nice Companies Finish First, Marketing Smarts episode 85
  13. Brian Solis, principal analyst, Altimeter Group, author, What's the Future of Business? Marketing Smarts episode 86
  14. Scott Stratten, president, Un-Marketing, author, QR Codes Kill Kittens, Marketing Smarts episode 110
  15. Gary Vaynerchuk, CEO, VaynerMedia, author, Jab, Jab, Jab, Right Hook, Marketing Smarts episode 111
  16. Nick Westergaard, founder, Brand Driven Digital, speaker, writer, Marketing Smarts episode 91

This star-studded episode is action-packed! Be sure to listen to the entire show, which you can do above, or download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode!

For more information about my co-host, Mack, visit or follow him on Twitter: @MackCollier.

Music credit: Noam Weinstein.

This marketing podcast was created and published by MarketingProfs.

This episode features:

16 of 2013's most popular Marketing Smarts guests: Michelle Andres, Jay Baer, Jonah Berger, Ian Cleary, Jason Falls, Amy Howell, Jackie Huba, Amy Maniatis, Jim Rudden, Mark Schaefer, David Meerman Scott, Peter Shankman, Brian Solis, Scott Stratten, Gary Vaynerchuk, and Nick Westergaard.

Mack Collier is a social-media strategist based in Alabama. He helps companies build programs and initiatives that let them better connect with their customers and advocates. His podcast, The Fan-Damn-Tastic Marketing Show, discusses ways that brands can turn customers into fans. His first book, Think Like a Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans, was published in April 2013 by McGraw-Hill.

Twitter: @MackCollier

LinkedIn: Mack Collier

Kerry O'Shea Gorgone is a lawyer, podcaster, speaker, and writer. As Director of Product Strategy, Training, she oversees sale and distribution of MarketingProfs' premium training products. Kerry also hosts the weekly interview show, Marketing Smarts.

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  • by Ian Cleary Wed Dec 18, 2013 via web

    Hey Keri, delighted to be included on this list with such great people. You have done a wonderful job with your interviews this year. It's really a great podcast. Thanks for including me. Ian

  • by Ian Cleary Wed Dec 18, 2013 via web

    Sorry, of course I meant 'Kerry' !!!!

  • by Kerry O'Shea Gorgone Wed Dec 18, 2013 via web

    Thanks so much for being part of this, Ian! And I just figured "Kerry" sounds the same as "Keri" when spoken with an Irish accent. Actually, it sounds the same with any accent. Anyhow, you're forgiven. :)

  • by Gordon Wed Dec 18, 2013 via web

    Hey Keri - great job, nice guest and very insightful. I actually believe that David Meerman Scott could be on a desert island and still get his message out to the rest of us.

  • by Gordon Wed Dec 18, 2013 via web

    Of course "Keri" is the Canadian accent for "Kerry" ;) Cheers Ian

  • by Kerry O'Shea Gorgone Wed Dec 18, 2013 via web

    Thanks, Gordon! (And I'll bet DMScott would find a way to create a WiFi hotspot!)

  • by Don Stanley Wed Dec 18, 2013 via web

    This is a fantastic format! Loved the diversity of guests and the co-host format. I'll be having my social media marketing class listen to this at the beginning of next semester. Thanks Kerry and Mack!

  • by Kerry O'Shea Gorgone Wed Dec 18, 2013 via web

    Thanks so much, Don! That's kind of you. Mack brought such great perspective to the show!

  • by Mack Collier Wed Dec 18, 2013 via web

    Thanks Don, glad you enjoyed the show, it was a blast working with Kerry!

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