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B2B Industry Trends: Marketing Smarts From the MarketingProfs B2B Forum in Boston [Podcast]

Hosted By:
Kerry O'Shea Gorgone
Wednesday, November 02, 2016
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The B2B Marketing Forum in Boston brought together some of the brightest minds in our industry (speakers and attendees alike). To tap into those collective smarts, I set up shop outside the main ballroom and interviewed some of the top-notch speakers and industry thought leaders in attendance.

This resulting episode of Marketing Smarts features 17 B2B marketing experts, all answering the same questions: What do you want to master in 2017? What's your favorite social network for B2B, and why? What one thing is going to disrupt B2B?

This action-packed, star-studded episode includes interviews with authors, thought leaders, entrepreneurs, strategists, and big-brand marketers. Listen to the show and find out what these industry luminaries think about mastery, B2B social media, and disruption.

In alphabetical order, this episode features...

  1. Alan Bradford, senior marketing automation specialist, INTL FCStone
  2. Douglas Burdett, owner, B2B marketing agency Artillery; host, The Marketing Book Podcast
  3. Cassandra Clark, senior marketing manager, demand generation, LinkedIn
  4. Steve Garfield, social media traveler, video blogger,, and author of Get Seen: Online Video Secrets to Building Your Business
  5. Daniel Glickman, chief marketing officer, Roojoom (customer journey management platform for enterprises); author, Disrupt That: A Book About Disruption Marketing (forthcoming)
  6. Matt Grant, director of content strategy, Aberdeen Group, and former managing editor at MarketingProfs (where he launched this very podcast)! Marketing Smarts episode 133
  7. Stephan Hovnanian, content solutions architect, Bambu by Sprout Social
  8. AJ Huisman, founder, Y Content, a content marketing consultancy
  9. Patrick Icasas, B2B blogger, copywriter, and content marketing consultant, Write Away
  10. Kelly Kingman, visual notetaker, Kingman Ink
  11. Vanessa Mays, marketing director, INTL FCStone
  12. Jason Miller, global content marketing leader, Linkedin, and author of Welcome to the Funnel. Marketing Smarts episode 164
  13. Scott Monty, CEO, Brain + Trust Partners consulting firm, Marketing Smarts episode 158
  14. Christopher Penn, vice-president of marketing technology, SHIFT Communications. Author, Leading Innovation. Marketing Smarts episode 218
  15. Andrea Vahl, social media consultant, Facebook advertising specialist,
  16. Cindy Valladares, director of corporate communications, Tripwire
  17. Lisa Zanchi, marketing analyst, SHIFT Communications

Some of our guests' answers will definitely surprise you! Be sure to listen to the entire show, which you can do above, or download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode!

Music credit: Noam Weinstein.

This marketing podcast was created and published by MarketingProfs.

This episode features:

17 smart marketers recorded on-site at the MarketingProfs B2B Marketing Forum: Alan Bradford, Douglas Burdett, Cassandra Clark, Steve Garfield, Daniel Glickman, Matt Grant, Stephan Hovnanian, AJ Huisman, Patrick Icasas, Kelly Kingman, Vanessa Mays, Jason Miller, Scott Monty, Christopher Penn, Andrea Vahl, Cindy Valladares, and Lisa Zanchi.

Kerry O'Shea Gorgone is a lawyer, podcaster, speaker, and writer. As Director of Product Strategy, Training, she oversees sale and distribution of MarketingProfs' premium training products. Kerry also hosts the weekly interview show, Marketing Smarts.

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  • by Chiqueta Hyman Thu Nov 3, 2016 via web

    Very enjoyable podcast. It is good to know that we all have areas that we still would like to master.

  • by Kerry O'Shea Gorgone Thu Nov 3, 2016 via web

    I agree, Chiqueta! Thanks for commenting (and listening). :)

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