Last week for SocialTech early bird + save $100 more with code BEMINE. Register now »

Text:  A A
N E X T

Stream a Little Stream of Me

Published on April 23, 2009  

Email remains one of the least-expensive and highest-converting online marketing techniques out there, but few would argue it isn't past-due for a trendy facelift. Thankfully for the intrepid marketer, there are lots of programmers working on this problem, like little elves, day and night. And a whole passel of them apparently work at Goodmail Systems, which just released CertifiedVideo: it enables you to incorporate streaming video right into email messages.

Imagine that: subscribers opening an e-message that's more than just static words and pictures, it's an audiovisual treat! And better still, it has Brand You all over it!

One of the first brands using CertifiedVideo is AOL; others are iVillage, DailyCandy and The New York Times.

But don't stop with more entertaining email; make it shareable too. That's what Web two-dot-oh is all about, right? Take a cue from Nike, which added the ShareThis feature to the bottom of its messages.


ShareThis lets users take an email message, any email message, and disseminate it throughout the Net. Imagine the possibilities!

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with your existing account. Simply click your preferred account below!

Loading...


Connect with MarketingProfs on Facebook
NOTE: MarketingProfs does not allow its content to be lifted wholesale and republished elsewhere without a licensing agreement. For more information on copyright and licensing, see here.

Sign up for MarketingProfs Today ... it's FREE!

Get our best marketing tips daily—just enter your email address below to subscribe!

Rate this

Overall rating

  • Not yet rated
0 rating(s)

Comments

  • by Tobe Clear Mon Feb 1, 2010 via web

    As excited as I was after reading this post, I feel obligated to point out (after looking into the services provided through Certified Video) that their solution for sending video through email isn't exactly given the right context in this article. To put it bluntly, the 'video' files referenced here are not actually video files at all... their 'service' allows you to send Animated .gif files (up to 10 seconds long, with no audio capability)... assuming that the recipient of your email has their account through AOL- all other email client's block even .gif files. So hopefully this saves a few of you the time (and aggravation) of reading through the fine print buried deep along the bottom of this bottle of snake-oil!

Join the World's Largest Marketing Community

IT'S FREE! Become a member to get the tools and knowledge you need to market smarter.

we respect your privacy.

Stay connected ... follow us!

Follow us on Twitter Join our LinkedIn community Find us on Facebook Subscribe to MarketingProfs RSS Feed Subscribe to MarketingProfs

More on Email Marketing

Join over 434,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


Better Business Bureau Seal