Land Rover took it to the next level. With help from social-media affinity network Twittads, it organized a group of 15 Twitter users to promote the company's NY Auto Show debut to over 300,000 Twitter followers. Their evangelical efforts appeared in both online searches and out-of-home ads. (You can still reference these tweets by visiting search.twitter.com and entering #LNRY, a hashtag that Land Rover Twitter users implemented.)
The craze to integrate Twitter into ads isn't unique to car brands, either: Hollywood is tweeting! At April's end, Universal Pictures announced plans to start adding tweets into select rich-media banners promoting its films. Expect to see those pop up around mid-June. Fans will be able to tweet about a film, then—if they're lucky—see their tweets appear live in dynamic feeds on ads.
Integrating a Twitter feed into your promotions costs next to nothing and can serve cool purposes like these: provide users with LIVE! information about an event as it unfolds, or keep them apprised of buzz about your awesome product. Either way, you're a winner.
The Po!nt: Jump in! Once you get the hang of it, including a Twitter factor in your promos should be a breeze. Go ahead, drive those sales!
by Christina "CK" Kerley
Comments
by Michael Allen Thu May 14, 2009
That is good thinking. I think adding a tweet rss to a banner can probably work in just about any industry. I'm already thinking about a million and one ways to make that work in modeling. I also have a client in the beer industry that could tear up with that idea.