This month only: Save $100 on PRO with code OCTOBER »

Real-World Education for Modern Marketers

Join Over 607,000 Marketing Professionals

Start here!
Text:  A A
N E X T

Five Stages of the Purchase Cycle

May 11, 2009  

Occasionally people may buy on impulse. Often, however, they go through a recognizable purchase cycle. "By targeting specific cycle stages, advertisers can increase relevancy by delivering appropriate messages at the right time," says Page Zero Media's Mona Elesseily in an article at Search Engine Land. Here are her definitions of the five stages of the "buy cycle," and her tips for serving customers at each one:

Stage 1: Awareness. When someone is beginning to think about a need and to identify solutions, it's essential for a marketer to "just show up. Not having your brand appear in the first few search results is a lost opportunity to gain a foothold in a prospect's mind," she says.

Stage 2: Information Search. There are two ways to make an impact here, Elesseily says: You can send consumers to comparison or informational pages on your site, or establish a presence on other sites that offer relevant information.

Stage 3: Alternative Evaluation. In this stage, consumers consider specific information related to specifications, cost and brand. Choose your keywords carefully, to highlight your product's best attributes.

Stage 4: Purchase Decision. Seal the deal with keywords about special offers or discounts. (Limited time offer! Order today!)


Stage 5: Post-Purchase Behavior. To encourage loyalty and future sales, make sure you offer a streamlined checkout process and efficient customer service, Elesseily advises.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

Comments

  • by glenda diaz Wed Oct 14, 2009 via web

    please suggest/ recommend me a good name for our new solution focused on Purchase request and Purchase Order. i need this asap.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!