Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A
N E X T

So This is What You Look Like!

June 4, 2009  

A cool thing is happening through sites like blogging service Xanga, review site Yelp, and Twitter. Some of their faithful users have started attending meet-ups, where folks who interact online and live in the same geographic area can actually meet—in person! What a concept.

Now, here's the really good news: These frothy public rendezvous-points open up plenty of room for brands to join the fun, ingratiate themselves, and encourage a few WOM-worthy memories.

Some ways to invite yourself to the party:

Sponsor a Yelp Elite event. A few times a month in major cities, Yelp hosts free events for its top reviewers—enthusiastic young people who love getting together and trying new things. Advice: Don't hard-sell; just let 'em sample. Yelp's elite is generous with its praise, but can also scald if pushed too hard.


Start a Facebook Group. This'll enable you to keep in touch with your fan base and tell them about local events you're hosting in their area. Advice: Use its RSVP features for events you choose to broadcast.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

Rate this  

Overall rating

  • Not rated yet.
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!