Right in time for the much-anticipated iPhone OS 3.0 Software Update debut on June 17, AdMob has introduced a slew of ad units that will help enterprising advertisers make the most of mobile marketing. Among the cool features to check out:
- Mobile social networking, which lets users access your social content from an ad, including Twitter feeds, Facebook pages, Digg, MySpace, Flickr photos, and Linkedin.
- Direct-from-ad search, enabling potential customers to seek products or other keywords on your website—from your ad!
- And a nifty feature called Scrolling Canvas, which provides more information about a product or service without taking people away from whatever app or game they're playing.
There you have it: a smorgasbord of social, search and richer rich media offerings that let you improve apps by demonstrating user-friendliness and greater value.
Interested? Swoop up AdMob's iPhone software development kit. The new units will be available in July, but there's no time like the present to start preparing to spread your word!
The Po!nt: All the world's going mobile. And with third-party vendors who make it easier for you to keep up, there's no excuse not to place your brand in jeans pockets everywhere.
by Christina "CK" Kerley
