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N E X T

Stay Away from Plug-and-Play

June 25, 2009  

Diana Huff offers an interesting warning to small businesses in a recent post at her B2B Marcom Writer blog: When creating a website, keep away from companies that offer "plug-and-play" site templates. These are sites where you "get a template with all the pages you need and you simply plug in all the content," she explains. On the surface, this sounds like a great option for smaller companies, but there's a catch: These sites come with hidden code.

Example: Huff reports on a self-made business site that has "source code ... filled with stuff like this (name changed to protect the scumbag [template] company)":

Copyright 2009 Scumbag, Inc. All Rights Reserved. This software, source code, HTML, JavaScript, CSS, and all other content and code is copyrighted by Scumbag, Inc. and may NOT be copied, reproduced, translated ... [or] reduced to any electronic medium ... without the prior written consent of Scumbag, Inc.

"As small business owners find, much to their dismay, the scumbag company could construe these terms to say they own your site and your content," Huff points out. Ouch. And here's the clincher: You may not even own your own domain name in situations like this, she says.

What's a small B2B company to do? "If you have no clue about website design, SEO, online marketing or anything else, get help," Huff advises.


The Po!nt: Go with a pro. Paying for a professional website design will cost more up front, but it could save you heaps of trouble and costs down the line.

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  • by Andy - UK Thu Jun 25, 2009 via web

    Is this true for all? I double up as a charity volunteer and we need a new site and are looking at the 'free' end of the world, where the web element is provided, you pay for hosting and other services/values. Squarespace / GoDaddy / Google sites and a few others. Thoughts.

  • by Martin von Wolfersdorff Fri Jun 26, 2009 via web

    I think that the website templates in Apple's iLife productivity suite are save and very easy to use.

    Best wishes,
    Martin

  • by Seth Shoultes Fri Sep 4, 2009 via web

    I would go With Wordpress. Its very easy to use and it is open source. The templates are totally free and you can all aspects of the design etc.

    Check out http://www.wordpress.org

  • by Janice Tue Nov 24, 2009 via web

    Good Day I am planning to open my own new ladies dress boutique.I have been searching the net and reading on some books for advice,as some would note that you need to work smart as well.I have been trying to get manufacturers and have received an overwelming resonses from suppliers and manufactures that left now more confused as I do not know where to start,how to seperate what I think would be good suppliers and not just manufacturers with poor quality of merchandise.
    I core business would be evening wear dresses and ladies dresses,skirts and blouses. I just need advice.Also the name I chose is :Red Carpet Events Dress Boutique as a b2b and b2c does the name appeal to both classes please advice will be much appreciated.Thank you all

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