OK, we admit it: For a platform as popular as it's become, Twitter's surprisingly hard to understand to the untrained eye. What are all those messages? IMs? Forum discussions? Public IMs? And what the heck is a "tweeple," for goodness sake?!!
Most importantly: What's with this rumor that Twitter can do something for my business? I ain't no bird.
Fret no more. Hoping to draw more SMBs to its fold, Twitter has released Twitter 101, a straightforward guide to what Twitter is, why it's relevant to you and how best to approach a Twitter campaign.
That's a lotta info. Thankfully, a sidebar on the left-hand side is equipped with useful topics to navigate: "Getting Started," "Learn the Lingo," "Best Practices" and "Case Studies," among others.
If in doubt, do one simple thing: visit Twitter.com (which recently got a user-friendly facelift) and run a search for your brand in the Search bar.
What are people saying about you? Are people saying anything at all? Either way, the next natural step is to want to spark positive conversation. And the best way to do that is by starting an account.
The Po!nt: Don't let opportunity fly away! There are plenty of resources out there to help you leverage Twitter's real-time search and buzz features. Study up and get tweetin'!
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by Christina "CK" Kerley
