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This Business Ain't for the Birds

August 27, 2009  

OK, we admit it: For a platform as popular as it's become, Twitter's surprisingly hard to understand to the untrained eye. What are all those messages? IMs? Forum discussions? Public IMs? And what the heck is a "tweeple," for goodness sake?!!

Most importantly: What's with this rumor that Twitter can do something for my business? I ain't no bird.

Fret no more. Hoping to draw more SMBs to its fold, Twitter has released Twitter 101, a straightforward guide to what Twitter is, why it's relevant to you and how best to approach a Twitter campaign.

That's a lotta info. Thankfully, a sidebar on the left-hand side is equipped with useful topics to navigate: "Getting Started," "Learn the Lingo," "Best Practices" and "Case Studies," among others.

If in doubt, do one simple thing: visit (which recently got a user-friendly facelift) and run a search for your brand in the Search bar.

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