Limited Time Offer: Save 40% on PRO with code HAPPINESS

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A
N E X T

Turn That Follower Into a Retweeter

September 17, 2009  

"When you first start playing in the social media sandbox, you feel compelled to collect," says Mark Goren in a post at the Daily Fix blog. "Subscribers. Followers. Friends. The more the merrier—at least that's what it feels like at first."

But consider this:

  • Just because someone subscribes to your blog, that doesn't mean she reads it religiously. "Consider how many unread items you have in your own newsreader," he notes.
  • A Twitter follower, meanwhile, can easily miss your thoughts unless you tweet at the precise moment he happens to be reading the stream.
  • And how many times have you become a Facebook fan without ever returning to that specific page?

In other words, it's a mistake to assume your large network automatically equals a large audience. Rather, you earn "must-read" or "must-view" status by engaging your subscribers/followers/friends with content they actively seek.

And if that content is compelling enough, they'll further expand your potential audience by sharing it with their networks.

"[T]he real win," argues Goren, "is when you entice people to share, no matter the network they're sharing on or the method used."

The Po!nt:
It's not the size of your potential audience that counts, but how well you engage them. "Don't fool yourself by counting people if you're not connecting with them," Goren says.


Source: Daily Fix. Click here for the full post.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

Rate this  

Overall rating

  • Not rated yet.
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!