Here's happy news for intrepid marketers seeking to more easily manage their brand reputations and promote their fab companies: in partnership with Sawhorse Media, Technorati has launched Twittorati, "where the blogosphere and twittersphere meet"!
Here's why these two are a perfect new match for marketers:
Sawhorse specializes in aggregating tweets from influential users, based on niche. (Check out some of its other goodies at Muckrack.com—home of the Twitter musings of journalists; and VentureMaven.com—a stream-of-thought arena for VC folk.) And as you well know, Technorati has carved a niche for itself by ranking and filing the most prominent blogs out there.
And here's Twittorati's raison d'être for the mesh:
It's striving to bring together easy-access tweets from influential writers in both universes—blog and Twitter. The site currently aggregates tweets from Technorati's Top 100 bloggers, but others will appear over time, making it easier to pick—and approach—prominent bloggers most relevant to you.
Now you can trawl the Internet even faster to find that perfect prospect!
The Po!nt: Short on research time? Never fear: New tools like Twittorati can help you skim for gems!
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by Christina "CK" Kerley
