This month only: Save $100 on PRO with code OCTOBER »

Real-World Education for Modern Marketers

Join Over 608,000 Marketing Professionals

Start here!
Text:  A A
N E X T

Short, Sweet and Digging for Gold

December 7, 2009  
The purpose of a pay-per-click (PPC) ad, says Nick Usborne, is "to match a thought in a reader's mind and then move that person forward to your landing page with a click." But here's the catch: You have to do it in 95 characters or less if you're writing a Google AdWords ad. Here are Usborne's tips from a recent MarketingProfs article for forming short-and-sweet PPC ads that mine gold:

Always include a strong keyword in the title. Set up multiple ad groups for a range of important search terms, and optimize each ad for a particular word or phrase.

Make your title relevant and compelling. But keep in mind that you only have 25 characters to work with, and that the title needs to also include your key words.

Use short words. In the title and the body, every letter counts. So use"car" rather than "automobile" and "gift" rather than "giveaway." Using shorter words will buy you two or three extra words.


Be relevant and specific. You need your ad to stand out on a full page of search results. It won't if you say the same thing as the other listings. Don't sell kayaks, sell 16-foot ocean kayaks, Usborne says.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!